The 2022 rename and rebrand of the Arctic Circle Raceway -  The ACR Arena

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In Northern Norway, just below the Arctic Circle, is possibly Northern Europe's best racetrack. Surrounded by mountains and forests the Arctic Circle Raceway is a highly coveted and exotic destination for motorsport enthusiasts from all over the world. Passionate souls through many years of planning managed to realize the track that many saw as impossible. For the climate is harsh,the summer season is short, and the distances are long. But still, after ten years of planning and building, the track was opened in 1995. Known as “ACR” for most, the track has hosted many racing events throughout the years.

 

Now we are expanding the brand and the name to match the future of ACR. We continue to build on the well-known brand and the mythical position that ACR possess. The racetrack and motorsport will naturally be at the core of ACR, but ACR is developing into an arena for a wide variety of activities. Its latitude location opens some unique possibilities, as the midnight sun in the summer makes races possible at night, and the heavy snowfall in winter is perfect for a variety of winter sports. Additionally, the surroundings are fantastic for both hiking, biking, downhill and summit trips.

 

ACR will be so much more than a racetrack. It will be an all-year arena for a wide variety of sports, events, action and activities.

 

This is why we call it ACR Arena.